Getting your first few customers
When you’re just starting out building a SaaS company, getting your first few customers is astoundingly difficult. Pretty much everyone we asked to try our product wouldn’t give us the time of day and gave us a flat “no.” There simply seemed like there was no market in sight. Harder even, we had to differentiate from a non-competitor that was ubiquitously used - we had a marketing problem too!
We could’ve easily given up but we soon learned “No”...