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Svbtle

2014: The year data becomes a company’s secret weapon

This year, we’re going to see data go from an opaque, untapped, and mystifying asset to a hyper competitive, I-can’t-believe-you-don’t-use-it weapon for businesses. I don’t mean big data; I mean data of any size: big, medium, and small. In fact, it’s not about the amount of data, it’s about the kind of data you have (and, of course, being smart enough to use it). This is all starting to happen because software is being built specifically to analyze lots of data – and it’s no longer cost-prohibitive to use this software, and the insights can fundamentally change the trajectory of your business.

Think of it this way: If you’re chasing after a $10-billion market and your competitor has a way to leverage the data generated by their customers – and you don’t – the odds aren...

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