Getting your first few customers

When you’re just starting out building a SaaS company, getting your first few customers is astoundingly difficult. Pretty much everyone we asked to try our product wouldn’t give us the time of day and gave us a flat “no.” There simply seemed like there was no market in sight. Harder even, we had to differentiate from a non-competitor that was ubiquitously used - we had a marketing problem too!

We could’ve easily given up but we soon learned, when it came to convincing customers, “No” doesn’t mean “no”, it just means “not yet.”

Here are some tips to get your first few customers:

Good luck and remember that enterprise companies typically grow very slowly in the beginning but then dominate towards the end.

 
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